Think about how you feel when someone does something nice for you. Just small things like holding the door or paying for your coffee, doesn’t it make you want to do the same for another person?  Paying it forward is something that needs to be done by everyone and that is why the SWAT squad was created.

Think about how you feel when someone does something nice for you. Just small things like holding the door or paying for your coffee, doesn’t it make you want to do the same for another person?  Paying it forward is something that needs to be done by everyone and that is why the SWAT squad was created.

Lakeview Credit Union created the SWAT SQUAD (Supporting Wisconsin Around Town) in October 2013 as a unique way to give back to the community while promoting local shopping. Inspired by the concept of random acts of kindness, the team at Lakeview incorporated the credit union philosophy of “people helping people” while encouraging others to pay it forward. Composed of credit union team members, the SQUAD visits Wisconsin-owned businesses to pay for the purchases of random customers.

We wouldn’t exist without our member-owners, the business members who choose us as their financial partner, and the support of our local communities, so the Stronger Together team (Best Advantage, Lakeview, and CitizensFirst Credit Union) will continue the SQUAD’s efforts.

As a credit union, our responsibility is to live and breathe the 7 Cooperative Principles, with number 7 being Concern for Community. Since our members are our owners, we give back to the communities in which they live. Who knows? Maybe you’ll see the SWAT SQUAD in your community one of these days!