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The Making of a Home Story

By April 18, 2014 No Comments

Most children have dreams of one day becoming a famous movie star. None of us here at CitizensFirst have ever been famous, but we have to imagine that the five Isom children are probably feeling pretty awesome about their starring roles in our new television commercial.

Most children have dreams of one day becoming a famous movie star. None of us here at CitizensFirst have ever been famous, but we have to imagine that the five Isom children are probably feeling pretty awesome about their starring roles in our new television commercial.

Making the television spot happen was a lot of fun and after all of the hard work, the reactions from Sara, Jeff, Joe, Kate, Ho-su, Younhee and Henry at our reveal meeting were priceless. To be completely honest, all of us at CitizensFirst are super excited about giving our members the opportunity to share their success stories with the world. Because to us, it’s more than saving them money (but we do that too!), it’s about working with the member to understand what they need and help them make it happen.

CitizensFirst was a part of making Sara and Jeff’s dream home in the country happen. As their lives changed, their definition of a dream home changed. Their busy family wanted to seize every valuable opportunity possible. That meant finding a way to fit in music instructions, karate lessons, practices – all in addition to school. That’s when Sara and Jeff decided they needed a home that was closer to where they were spending the majority of their time. We couldn’t be more thrilled that they chose us – again – as their financial partner when it came time for them to buy their home. You don’t have to take our word for it, though. You can see what the Isoms have to say here.

After all of the filming, editing and discussions that surround producing a spot that really conveys a story, we were thrilled to unveil the finished story to the family who helped us to make it happen. If you’d like an autograph, we know a few little stars who would be more than happy to accommodate!

We hope that you enjoy the Isom’s story as much as we enjoyed playing a part in making it happen. At CitizensFirst, we like to say “You First” and that means that our members’ needs are always at the forefront of every decision we make. We’re excited to share this member story with you and we look forward to sharing many more in the future.